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the latest:

AI and creative marketing in 2026: A new role, our nuanced approach, and a deep dive into the Atria AI platform

One of the biggest promises of AI has been its creative abilities. If you’re like the rest of us, you’ve probably been impressed when your AI of choice shoots out a blog post in a matter of minutes, composes a “Taylor Swift song” that could fool anyone, and conjures up a lifelike model using your product. It is undoubtedly impressive.

more insights:

November essentials

Build up to Black Friday with best practices & new insights.

Fall strategy: From back-to-school to BFCM success

How Labor Day, end-of-summer promos, and seasonal peaks set the stage for Q4.

Radical Candor: How Strategy Labs creates an empowering work culture

Honesty is the best policy — but not always the easiest. And if we’re being frank, this is especially true at work.

Summer’s first long weekend has an even longer sales window.

Memorial Day opportunities

Always-on campaigns, the Strategy Labs way

Turn stale evergreen content into a sophisticated profit-driving engine.

Custom reporting: Make smarter, faster data-driven business decisions

If you’re a business owner or marketer, you probably rely on several tools for pulling essential marketing data. You likely have different ones for different platforms: Ads Manager for Meta, Analytics for Google, Shopify for your website, Klaviyo for your emails… the list goes on.

Seize the Opportunity Valleys: Capture sales post-holiday and at key moments throughout the year

As performance marketing scientists, we pour over charts and datasets every day to determine how we can efficiently boost our clients’ businesses. While every brand is unique, we’ve noticed some overarching trends after crunching the numbers all these years.

5 e-comm marketing tips for Black Friday-Cyber Monday 2024

Newsflash: Black Friday is no longer just the day after Thanksgiving. It’s now the whole holiday week, sometimes the whole month of November, and often kicking off early in October.