This dog crate manufacturer saw a $1.5M increase in direct sales as Strategy Labs optimized and scaled their social channels, all while increasing to 10x ROI.

SL Custom Site Images_Impact CS Results 1.jpg
SL Custom Site Images_Impact CS Results 2.jpg


Impact Dog Crates produces high-grade aluminum dog crates and accessories designed for show dogs, military, police, airline travelers and homeowners who need a crate that can stand up to high-impact usage. Impact’s crates rival any other crate on the market and are designed to last a lifetime. While Impact’s crates are like none other in the marketplace, they are more expensive and less known than the competition.




This company wanted to shift sales from a third party company to direct sales while maintaining their target ROI of 4x.


The solution

Strategy Labs optimized and scaled digital media to increase sales while maintaining a target ROI. The following were key strategy points for campaign success:

  • Managed Google Ads and Bing to capitalize on users nationwide searching for crate related terms

  • Retargeted all site visitors with a multi-level social retargeting campaign

  • Developed 2 marketing sites to direct traffic to, which allowed for audience breakouts

  • Composed email newsletters to nurture past purchasers and drive incremental revenue from cart abandoners

  • Developed all necessary brand assets for the execution of digital marketing

Scaled Performance_Impact Mock Up.png



The results for Impact Dog Crates have been amazing. At the end of the first four months of engagement Impact’s digital marketing channels were outproducing in terms of channel revenue. This was a huge win for Impact as their retail site became their cheapest channel. As a result, the company’s profit margins improved drastically. In addition to successfully remixing Impact’s business, Strategy Labs was able to help drive month over month growth in website traffic and revenue at an ROI of 10X. By the end of year one, Impact’s retail site had grown from generating tens of thousands of dollars in sales to becoming a multimillion-dollar channel.

channels used

Social Media Marketing

Social Media Marketing

SL Custom Site Images_SEM.png

Search Engine Marketing

SL Custom Site Images_Email Marketing.png