THE SUCCESS STORY

Through targeted promotions and strategic user messaging, Strategy Labs exceeded the company’s sales target of $460K by over $540K and obtain a campaign CPA of 19%.

 
 
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THE CLIENT STORY

Since 2013, The Great PNW has strived to make everyday apparel for those who have a love for camping, hiking, and all things outdoors in the Pacific Northwest. They have full men’s and women’s apparel lines, as well as headwear and accessories.

 
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the goal

The client’s goal was to increase year-over-year sales, with a sales target of $460K, and to obtain a CPA less than 33%.

 

The solution

Strategy Labs acquired new customers through targeted promotions and user messaging based on behavioral and demographic indicators. These were the key strategies utilized in this campaign that made it such a success:

  • Launched search campaigns to capitalize on users in the geographic area searching for region-related clothing

  • Managed robust social campaign will multi-state targeting to determine best audiences/locations

  • Partnered with other brands who had collaborated with the Great PNW on new product lines to run social media campaigns from the Facebook pages of multiple brands

  • Provided business and email marketing consulting

 
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Their Success

Strategy Labs acquired new customers through targeted promotions and user messaging based on behavioral and demographic indicators. These strategies used throughout the campaign resulted in a CPA of 19% and $1.01M in actual sales for the year.


Channels Used

 
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Social Media Marketing

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Search Engine Marketing