Through targeted promotions and strategic user messaging, Strategy Labs exceeded the company’s sales target of $460K by over $540K and obtain a campaign CPA of 19%.

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Since 2013, this regional apparel company has strived to make everyday apparel for those who have a love for camping, hiking, and all things outdoors in the Pacific Northwest. They have full men’s and women’s apparel lines, as well as headwear and accessories.

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the goal

The client’s goal was to increase year-over-year sales, with a sales target of $460K, and to obtain a CPA less than 33%.

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Strategy Labs Results

Strategy Labs acquired new customers through targeted promotions and user messaging based on behavioral and demographic indicators. These strategies used throughout the campaign resulted in a CPA of 19% and $1.01M in actual sales for the year.