Global site tag

step 1: receive tag from account manager

When you get to this step, please reach out to your account manager via email for Google tag information. Your account manager will generate tags for you based on the specific conversion metrics that were discussed in onboarding meetings. If you already have Google tags placed on your website, you'll need to reach out for a customized installation/audit plan. 

step 2: place the tag

  • You have the option of installing the tag yourself or sending instructions to the developer(s) that manage your website
  • Copy the tag code
  • Paste it on every single page of your website between the <head></head> tags
 

event tag

step 1: specify the conversion event

The event snippet works with the global site tag to track actions that should be counted as conversions. Choose whether to track conversions on a page load or click. 

  • Copy the generated snippet
  • Paste it in between the <head></head> tags of the page(s) you'd like to track, right after the global site tag
 

step 1.5: tracking revenue

You’ll then need to dynamically pass to the event snippet the value of the conversion and its currency by setting the value and currency parameters highlighted below, at runtime. Be sure to pass the conversion value as a number, using a period as a decimal delimiter. The currency should be passed as a string, with single quotation marks, using ISO 4217 currency codes. 


Event snippet example:

<!-- Event snippet for Example conversion page -->
<script>
  gtag('event', 'conversion', {'send_to': 'AW-123456789/AbC-D_efG-h12_34-567',
    'value': 123.05,
    'currency': 'USD'
  });
</script> 


The way transaction-specific values are passed to the event snippet varies depending on the server technology you use to render your web pages. Consult with your web development team to understand how to best integrate the event snippet with your site so that it can capture dynamic conversion values.