B2B Lead Generation
The goal was to increase attendance at an event designed specifically for corporate leaders at a cost of less than $100 per lead.
We ran a multi-channel campaign, allocating budget to top performing placements in real time. We generated over one thousand leads at half the original CPL goal.
Strategy Labs has been an amazing partner for us. They helped us define our paid advertising strategy for the enterprise market and then they have launched, managed and fine-tuned it for us brilliantly.
The goal was to shift sales from 3rd parties to direct sales and increase online sales at a cost of 25% of gross revenue.
We optimized and scaled social media channels to grow direct sales while maintaining the ROI target of 4x.
Return on Investment
Revenue from Advertising
The goal was to increase online sales at a cost per sale (CPA) of 33%.
Acquired new customers through targeted promotions and user messaging based on behavioral and demographic indicators.
Email List Growth
Strategy Labs has become pivotal in our success with our online advertising. Month after month they constantly give us the greatest return on our investment. They really are an extension of our internal team and we owe a lot of growth as a company to them.