THE SUCCESS STORY

Strategy Labs built a 37-day multi-channel campaign that generated 8,300 new users, 2.79 million impressions, and many other successes that led to a successful enrollment season. All of this was accomplished with a spend allowance of $25,000.

 
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The Client Story

This health insurance provider serves more than 2 million people—from individuals and families to members of Fortune 100 employer groups.

As the largest health plan in the Pacific Northwest, they provide comprehensive, tailored services to customers in Washington and Alaska that include innovative programs focused on wellness and prevention, disease management, and patient safety. They deliver these programs through health, life, vision, dental, stop-loss, disability, workforce wellness, and other related products and services.

 
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the goal

The client’s goal was to increase overall brand awareness by increasing the amount of new users, average time on site, and impressions made during their enrollment period.

 

the solution

Strategy Labs launched a multi-channel campaign to deliver consistent top-of-mind awareness for the company throughout the enrollment period.

  • Targeted business decision-makers at companies with 51-1,000 employees

  • Managed Google Ads to capitalize on users searching for health insurance related terms related terms

  • Managed robust social campaign with highly specific targeting to reach business owners, CEO’s, and HR decision makers

 
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their success

The results for this health insurance provider were phenomenal. Strategy Labs was able to drive 8,300 new users, 2.79 million impressions, 12,800 page views, and average site visit times of 1m28s! This was accomplished in only 37-days of the enrollment period and has led to an ongoing client relationship with the company.


Channels Used

 
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Social Media Marketing

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Search Engine
Maketing