The success story

By running a lead generation focused multi-channel campaign, and raising awareness about Singularity University’s Silicon Valley tech conference, Strategy Labs was able to obtain registration leads for about 1/3 of their cost per lead goal.

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The Client Story

Singularity University offers programs and events that equip people with the mindset, tools, and resources to successfully navigate their transformational journey to the future. They’re powered by their world class faculty, trailblazing practitioners, and global network of alumni, partners, and impact startups.

 
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The goal

To generate qualified registration leads for their upcoming tech conference at less that $100 per lead.

 

Solution

Ran a multi-channel campaign, allocating budget to top performing placements in real time

  • Managed Multi-Channel strategy leveraging LinkedIn, Facebook/Instagram and Google AdWords to target the right prospects at scale.

  • Retargeted all site visitors and prospects leveraging a multi-touch funnel leveraging the best in class social targeting tactics.

  • Agile media testing approach using real time data to optimize and develop robust multi-channel strategies based on the client’s needs to deliver best in class results.

 
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Client testimony

“Strategy Labs has been an amazing partner for us. They helped us define our paid advertising strategy for the enterprise market and then they have launched, managed and fine-tuned it for us brilliantly.”

 

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Their Success

Strategy Labs increase qualified leads through targeted content and user messaging based on behavioral and demographic indicators. These strategies resulted in an increase in leads at a cost 30% below the clients cost targets.


Channels Used

 
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Social Media
Marketing

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Search Engine
Marketing