Facebook Ads Manager can be a clunky and overwhelming place. If you are unfamiliar with the Facebook Ad metrics that matter, it can be easy to get distracted by vanity metrics. Let’s look at exactly which Facebook Ad Metrics matter, what they mean, and how to use them to reach your goals.
We love running campaigns for ecommerce brands that have a very specific niche and audience. The story of 08Left is especially fun because of the response we were able to get from the audience in terms of traffic and sales. Let’s take a deep dive into how we were able to drive 5x ROI in the first couple months of the campaign for this client.